Privacy Policy

01 Who We Are

Electro Blast is a content creation studio operating at eblastkerala.shop. We specialise in cinematic reels, brand photography, social media management, and video production across Kerala. We also use WhatsApp Business API to communicate with clients and prospects about our services, project updates, and promotional offers.

02 Data We Collect

We may collect the following types of information:

• Contact information: Name, email address, phone number (including WhatsApp number).
• Business information: Company name, brand details, social media handles, project briefs.
• Communication data: Messages exchanged via WhatsApp, email, and our website contact form.
• Usage data: Website browsing behaviour, pages visited, device information, IP address.
• Content project data: Brand assets, logos, product images, and creative briefs shared for content production.
• Payment data: Transaction details for service payments (processed through secure third-party gateways).

03 How We Use Your Data

Your data is used for the following purposes:

• To provide, manage, and deliver our content creation services.
• To communicate with you about project status, deliverables, and approvals.
• To send promotional messages, service updates, and offers via WhatsApp (with your explicit consent).
• To process payments and manage billing.
• To improve our website, services, and user experience.
• To comply with legal obligations and enforce our terms.

04 WhatsApp Business API

We use the WhatsApp Business API (provided by Meta Platforms, Inc.) to communicate with you. When you interact with us on WhatsApp:

• Your phone number and messages are processed through Meta's WhatsApp Business Platform.
• We may send you service updates, project notifications, promotional content, and transactional messages.
• Message templates used for marketing are pre-approved by Meta in accordance with WhatsApp Business Policy.
• We do not sell, rent, or share your WhatsApp data with any third party for their own marketing purposes.
• Your data processed via WhatsApp is subject to both this Privacy Policy and WhatsApp's Privacy Policy.

05 Opt-In & Consent

We only send WhatsApp messages to users who have provided explicit, prior opt-in consent. You may opt in through:

• Our website contact or enquiry form (with a clear WhatsApp consent checkbox).
• Initiating a WhatsApp conversation with our business number.
• Providing verbal or written consent during in-person consultations or calls.
• Responding affirmatively to a consent request message on WhatsApp.

By opting in, you acknowledge and consent to receiving service-related and promotional messages from Electro Blast via WhatsApp. Your consent is freely given, specific, and can be withdrawn at any time.

06 Opt-Out & Unsubscribe

You can opt out of receiving WhatsApp messages at any time by:

• Replying "STOP" to any WhatsApp message from us.
• Sending an email to hello@eblastkerala.shop requesting removal.
• Contacting us via our website and requesting opt-out.

Once you opt out, we will cease all promotional messaging within 24 hours. You may still receive transactional messages related to active projects (e.g., delivery confirmations, payment receipts) until the project is complete.

07 Data Sharing & Third Parties

We may share your data with:

• Meta Platforms (WhatsApp): As required for delivering WhatsApp messages via the Business API.
• Payment processors: To process service payments securely.
• Analytics providers: To understand website usage (e.g., Google Analytics).
• Cloud hosting: For secure storage of project files and client data.

We do not sell your personal data to any third party. All third-party providers we use are contractually obligated to protect your data.

08 Data Retention

• Client project data: Retained for the duration of the engagement plus 12 months for reference and re-orders.
• WhatsApp consent records: Retained for as long as consent is active, plus 24 months after opt-out for compliance.
• Communication logs: Retained for up to 24 months.
• Financial records: Retained as required by applicable tax and accounting laws.

You may request early deletion of your data by contacting us (see Contact Us).

09 Data Security

We implement industry-standard measures to protect your data:

• SSL/TLS encryption on all website communications.
• End-to-end encryption on WhatsApp messages (provided by WhatsApp's protocol).
• Secure cloud infrastructure with access controls and encryption at rest.
• Regular security reviews and access audits.

While we strive to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

10 Cookies & Analytics

Our website may use cookies and similar technologies to:

• Analyse website traffic and user behaviour.
• Remember your preferences and improve UX.
• Track the effectiveness of our marketing campaigns.

You can disable cookies through your browser settings. Disabling cookies may affect some website functionality.

11 Your Rights

Depending on your jurisdiction, you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (subject to legal retention requirements).
• Objection: Object to the processing of your data for marketing purposes.
• Portability: Request your data in a structured, machine-readable format.
• Withdraw consent: Withdraw your consent for WhatsApp messaging or marketing at any time.

To exercise any of these rights, contact us at hello@eblastkerala.shop. We will respond within 30 days.

12 Children's Privacy

Our services are intended for businesses and individuals aged 18 and above. We do not knowingly collect personal data from children under 18. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.

13 Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically. Continued use of our services after changes take effect constitutes acceptance.

14 Contact Us

For questions, concerns, or requests related to this Privacy Policy or your personal data: